3 Ways Social Media Impacts Your Facility
How healthcare social media differs from traditional social media marketing.
1. It keeps family members informed.
Your residents’ family and friends want to see what you’re up to! Social media for your healthcare facility is the perfect way to showcase your activities, theme days, performances, staff members and resident body to those who have a loved one in your facility. They want to get to know you on another level; social media welcomes them in.
2. It boosts staff morale.
In an industry where staff is always coming and going, it’s important yours feel seen and appreciated. Employee spotlights, EOTM posts and content featuring your staff show them their efforts are recognized and that you’re proud they’re part of your establishment.
3. It helps potential residents decide.
The first place someone considering your facility looks is online. When they stumble upon your healthcare social media accounts they’ll get a good glimpse into your home: there’s nothing like a candid reel to showcase the atmosphere and care you provide. This, in turn, will help them make the right choice and feel confident about it too.